Marketing for small businesses that already do the hard part.
For the operators who'd rather run the business than the marketing. I'll help you figure out what makes you different, then make it show up everywhere a customer looks.
The short version
I'll pick up the part that slips.
You're running the business, and marketing is the part that waits for a free hour that never quite comes. So the ads keep running without anyone checking whether they work, the email list goes quiet for a few months, and the social account gets whatever attention is left over. None of that means you're doing it wrong. It just means no one has the time to own it. That's where I come in.
What I do
Start small or start over.
No service menu. Some businesses need one thing done well — a sell sheet before the distributor meeting, an email people actually open, a second opinion on the ad spend. Some need their whole marketing rebuilt and run. I do both, and most of what's in between: strategy, campaigns, sales materials, launches, the numbers to prove what's working.
Tell me the problem. If it's a two-week job, I'll quote a two-week job. If it's bigger than you think, I'll show you why before you commit to anything.
The process
No mystery to it.
Thirty minutes. You tell me what's going on; I ask a lot of questions.
Sometimes that's one more call. Sometimes it's two weeks in your numbers, your ads, your reviews, your customers. Either way, you get the same thing: what I found, what I'd do, what it costs.
I stay on and run it with you, or I hand you the plan and get out of the way. Your call.
Who's behind this
Fifteen years of making products sell.
I've spent fifteen years in marketing, most of it for a CPG food company — work where a product lives or dies on whether a grocery buyer says yes. That teaches you to be clear, to be fast, and to be honest about what's working, because there's no budget for what isn't. Perspective points that same work at small businesses — wherever the owner is the marketing department and the marketing department is busy. You talk to me, I do the work, you see what changed.
Before you ask
The questions everyone has.
It depends on the work, and you'll know the number before you commit to anything. A defined project gets a flat quote up front. Anything ongoing, we agree on the rate once I understand the scope. No surprise invoices, no padded hours.
No. A project is scoped, done, and paid for what it is. If we keep working together after that, it stays flexible, and you're never locked into a year to find out whether it's working.
Then we do that one thing. A sell sheet, a campaign, a second opinion on your ad spend. Plenty of work starts and ends right there, and that's fine. If it turns into something bigger, we'll talk about it then.
Maybe not yours exactly, and that's usually fine. Good marketing comes from understanding your customer and reading your numbers, not from having sold your specific product before. I get up to speed fast and ask a lot of questions early.
Usually within a week or two. The first call is quick to book, and the timeline from there depends on the size of the work. If you're up against a deadline, tell me and I'll be straight about whether I can hit it.
Start with a note.
Tell me what's going on, what you've tried, and what's getting in the way. A few days later you'll have a short note back from me: what I'd look at first, and what it would take.
Thanks — I'll be in touch.
Your note's in. Expect a short reply from me in a few days: what I'd look at first, and what it would take.